Social media marketing is all about connecting with customers in their favorite online spaces. From a managerial perspective, this study provides two major takeaways for brands and influencers. In terms of consequences, three sub-categories were unveiled, namely brand-, influencer-, and social-related consequences (Table 11). The influencer-related consequences (19 counts) consist of engagement and interaction (11 counts), following influencer (five counts), and influence (three counts). The social-related consequences (12 counts) contain recommendation and referral propensity (nine counts) and social sharing (three counts). In total, 11 consequences were unveiled across three sub-categories.
When you’re ready to put your plan into action, we’re here to help. Map out topics, formats, and key dates in your calendar, hitting our recommended frequencies to avoid annoying or overwhelming followers. In 2024, 25% of American adults reported using social media as their primary search channel. Hootsuite’s social media audit guide and template can help you spot gaps, uncover opportunities, and ensure your profiles are set up for success. Now let’s get them working together with a content calendar that keeps you consistent, efficient, and always ahead. In 2025, the right format doesn’t just boost views; it stops thumbs, sparks shares, and drives action.
The findings suggest that promising predictors should be included in further empirical studies to determine their overall performance. Another study by Michaelidou et al. (2011) found that most of the companies do not evaluate the effectiveness of their SNS in supporting their brand. Swani et al. (2014) investigate the use of Twitter by B2B and B2C companies and predict factors that influence message strategies.
Use your Facebook account to drive traffic to blog posts, share an article on your X account, and distribute a video via TikTok. If you want to succeed in social media, you should treat each social media platform uniquely and consider its functionalities and features. There are multiple social media tools for agencies that not only help you by scheduling your posts but also let you customize your post for the individual platform. Schedule your pins, tweets, posts, hashtags, and social media mentions all in one go for the month. Such an approach will save you time, helping you be more productive and focused on the overall strategy.
Interestingly, of all the platforms that allow link-only posts, Facebook’s click-through rate is by far the best. That’s what you need to figure out with your social media identity. You need to determine your brand’s personality and how you want to convey that personality to your audience. A simple text testimonial can be transformed into a visually captivating post using the right template. This approach ensures that you’re not just recycling but rejuvenating content, making it fresh and appealing to different audience segments.
If you have room in your marketing budget, it’s worth your time to try paid social ads. You’ll be able to position your ads in front of users who may be specifically interested in the types of products and services that you offer. You can start with Facebook ads, LinkedIn ads, Instagram ads and Pinterest ads. Using social media in marketing is practically a requirement in today’s highly connected digital world.
Consistently publishing on channels relevant to your business signals that you’re active and open to new customers. “While healthcare is a highly regulated field that limits all we can use social media for, it at least allows us to be an intermediary to connect people to the right resources at the right times,” Peiffer explains. That said, being able to clearly articulate the advantages of a cohesive social media strategy is crucial for securing buy-in from other stakeholders. Dynamic content, especially short-form video formats will become the primary focus, with 84% of social users having an Instagram profile and 61% using Instagram to find their next purchase.
When you streamline these processes, brands can ensure consistency, timely engagement, and data-driven decision-making. In essence, a tool like SocialPilot can act as a command center, optimizing social media efforts for maximum impact. It offers brands an unparalleled opportunity to build social media communities, foster discussions, and engage in meaningful interactions. By nurturing these relationships, brands can transform casual followers into brand advocates. This community-centric approach drives engagement and fosters loyalty, turning social media platforms into thriving hubs of brand enthusiasts. The essence of social media marketing guide strategies lies in their ability to connect, interact, and gather invaluable customer insights.
We’ve broken down the 21 key social media metrics you need to keep an eye on into six different categories to help keep you organized. Follow along to get a better understanding of each metric and how to track it. To help narrow down your social media reporting to the most important data, we’ve selected the top 21 social media metrics you need to track to understand your social success and where you can improve. Visual content has a higher chance of getting appreciated on social media pages. You should also include images to make them highly effective and interactive. You can also use tools like Google Analytics and Hootsuite Advanced Analytics to measure results across networks from a single dashboard.
For example, Instagram’s algorithm ranks content based on signals like engagement, viewer behavior, and content relevance. Repurposing content means taking something you’ve already posted and giving it a fresh spin for a new platform or audience. Content batching is a time-saving technique where you create a batch of content, like captions or visuals, all in one go. Instead of crafting one post at a time, you might spend an hour writing a week’s worth of captions.
We make data-driven decisions, which means we let the data show us what is resonating the most with your target market and we then use that information to increase your ROI. We have access to the top social media analytics in the industry and use them to the advantage of our clients. Social media advocacy boosts brand visibility, enhances trust and credibility, and drives higher engagement. It leverages authentic user-generated content, which can attract new customers and strengthen relationships with existing ones, ultimately leading to increased sales and loyalty.
Meta Adds Copyright Check Into The Reels Composer On Facebook
Each platform has its strengths and one message doesn’t always fit every channel. Adjusting your content to fit the platform can boost performance without having to reinvent the wheel. Ann Gynn lives up to her high school nickname (Editor Ann) as an editorial consultant for the Content Marketing Institute. As the founder of G Force Communication, Ann regularly combines words and strategy for B2B, B2C, and nonprofits.
Social networks can also help you gather information about your audience and create better marketing messages that fit their profile. By actively engaging with their target audience through comments and direct messages, the startup can build a loyal community of early adopters who are eager to try their product and spread the word. Now that we have explored the definition and advantages of social media marketing, let’s dive into some real-life examples that illustrate its effectiveness in different contexts. Surveys can also be a great way to find out how well your social media strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations and what they’d like to see more of. You should check the performance of all your channels at least once a week.
Social proof, such as testimonials, reviews, and user endorsements, builds trust and encourages conversions. Highlighting positive feedback from customers or influencers validates your brand. Wishpond promotes live webinars on Instagram to educate businesses on specific topics, including a CTA to save a spot.
The findings of this study can provide an informative framework for research on social media in the context of B2B companies for academics and practitioners. Here are some influencer marketing statistics about which platforms marketers are leveraging, what they’re hoping to achieve and how they plan to execute influencer marketing in the future. Spurred by the widespread career changes over the past few years, the platform doesn’t look to slow down any time soon. Brands targeting young professionals should prioritize high-quality content, industry insights and personal branding in their LinkedIn marketing. While Instagram remains a top destination for product discovery, its overall engagement rate has dropped. At the same time, younger users increasingly rely on Instagram for customer service interactions, showing a shift toward more functional use.
For most businesses, one of the biggest challenges is to connect with the right audience. To find your ideal audience, you need to figure out your target demographic and what social networks they use. A limited number of studies investigated the effect of social media on word of mouth communications in the B2B context.
Social Media Marketing
One of the key advantages of content marketing is that you can do it on virtually any budget. Many businesses who engage in SEO marketing also engage in PPC advertising on Google. Paid ads on Google appear above organic search results and that positioning advantage can drive even more traffic to your website. In a survey conducted by Search Engine Journal, 49% of respondents reported that SEO delivers the highest return on investment (ROI) of any digital marketing channel. You can get started with SEO on your own for free by learning more about Google Ranking Factors or with the help of top SEO tools and software.
Meta Is Rolling Out Threads Dms To All Users
For example, you could publish a new blog to your website and then showcase a snippet from the content on your company’s Facebook page. Sprout Social’s 2022 social media strategy builder compares the best times to post on social media. Compare these to your patterns of posting and consider how you could post differently. The research from GlobalWebIndex also shows how/why visitors use different social media services. Instagram, Pinterest, Linkedin, Reddit and Twitter users all report ‘follow/find information about products/brands’ in their top 3 motivations.
Stay apprised of the latest developments and incorporate them into your social media marketing strategy. Keep an eye on the latest social media video trends, and you’ll be able to make an impact. The more you use these tools, the more data you’ll have to assess your marketing strategy. Use this data to test different types of content and continuously improve your social media marketing plans. Because it’s grown to be such an influential means of connecting people, social media has become a powerful tool for marketing ideas, products, and services.
Other video types popular on the platform are challenges, lip-sync videos, lifehacks, and memes. The content that usually works best on LinkedIn is educational content and thought leadership pieces. It’s ideal for B2B companies, career-related posts, and networking.
Gather data on your current performance and industry standards to set realistic and ambitious targets. After gaining insights about your audience, it’s crucial to determine how you’ll engage them. The inbound marketing strategy emphasizes attracting customers through relevant and helpful content, adding value at every stage in your customer’s buying journey. Instead of pushing out messages, the focus is on addressing the problems and needs of your customers. Its algorithm-driven feed ensures that engaging content gets visibility. For brands, it’s an opportunity to showcase creativity, connect with younger demographics, and ride trending waves.
Creating a social media marketing plan is essential because it provides a structured approach to managing your social media presence. It helps in setting clear goals, identifying target audiences, selecting appropriate platforms, and measuring success, ensuring that all efforts are aligned with business objectives. Furthermore, social media platforms are constantly evolving, and algorithms change frequently.
The platform’s users demand authenticity and real conversations rather than promotional content. Brands must practice Reddit social listening, contribute meaningfully to discussions and avoid ปั้มไลค์ anything that feels like a hard sell. Pinterest is often underestimated, yet it consistently delivers diverse, high-intent users who are actively searching for products and brands.
Just make sure that you follow through and deliver what they ask for. Consistency also helps keep your content on-brand even if you have multiple people on your social media team. Plus, pushing creative boundaries in content creation can help your social strategy soar. According to our 2025 Social Media Trends survey, 25% of respondents said that most of their social content is entertainment-driven. Before you focus on growing your social media presence, take stock of what’s already working — and what isn’t. List audience demographics like age, location and interests using our free buyer persona template, and include this info on your target audience in your Hootsuite strategy doc.
Most of the current studies (Andersson et al. 2013; Bernard 2016; Bolat et al. 2016; Denktaş-Şakar and Sürücü 2018; Dyck 2010; Guesalaga 2016) focus mostly on the company as a stakeholder. However, more research is needed on other types of stakeholders (e.g. society). These elements are customized to the goals and target group the firm sets to pursue.